April 21

7 Ways to Increase Profits: backend, upsell, cross-sell, etc.

As a business owner, you’re always looking for ways to grow your business and increase your profits. Here are seven ways to do it:

1: Boost Your Traffic.

It’s pretty simple math: the more people who see your landing pages and sales pages, the faster your business will grow. To that end, work on boosting your traffic by doing the following:

  • Adding more traffic sources to your overall traffic strategy.

For example, if you’re doing a lot of SEO and social media marketing right now, be sure to add other methods such as buying Facebook ads, guest blogging, and starting an affiliate program.

  • Do something every day to boost traffic.

For example: post on social media, write a blog post, send an email, look for a new joint venture partner, look for a new guest blogging opportunity, etc.


2: Get More Targeted Traffic.

Sometimes you may have a lot of traffic, but it’s not the most targeted traffic. That’s why you’ll want to focus your resources on your best-quality traffic.

For example, let’s suppose you’re purchasing paid traffic on Facebook. You’ll want to test and track your ad campaigns to be sure you’ve selected the most targeted and most responsive audience. You can start by using Facebook’s tool for narrowing your audience by their demographics and behavior.

And here’s something related…

3: Optimize Your Landing Pages.

Even if you’re getting a lot of high-quality traffic, it means nothing if you can’t convert that traffic. That’s why you’ll want to grow your business and your profits by testing and tracking all landing pages and sales pages to boost response rates.

For example, a simple tweak to a headline could potentially double your conversion rate. That means more sales, more subscribers and more profits flowing into your business.

4: Focus on List Building.

Most people don’t purchase a product the first time they come into contact with it. That’s why you’ll want to focus on building your list, so that you can follow up with your prospects to develop relationships and promote your offers.

For best results, segment your list so you can send out highly targeted content and offers.

5: Create More Products.

Fill out your sales funnel with additional backend offers so you have more products to sell to your existing customers. You’ll also want to start creating other related sales funnels.

For example, if you’re selling traffic-generation info, you might create another sales funnel based on a related topic such as copywriting.

6: Increase Your Per-Transaction Amount.

One way to do this is to raise your prices. Another way to do this is to offer more cross-selling and upselling items.

For example, if you’re selling a weight-loss guide, then cross-sell a set of exercise videos, or a low-calorie cookbook on the order form.

7: Develop Residual Offers.

Still another way to boost your profits is to develop residual offers such as membership sites or Software-as-a-Service subscriptions.

For example, you might set up a 12-month fixed-term membership site on how to lose 50 pounds and keep it off.


Which of these methods aren’t fully utilized in your business yet? Go ahead and create a plan to implement them as soon as possible so you can start boosting profits![/ihc-hide-content]


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