We just talked about the importance of knowing your audience through market research so that you can position yourself in a way that people relate to, resonate with and believe in.The next step is to be where your market spends most their time.Creating your own forum or message board is great, but it’s always easier to connect with people within the social platforms and websites they are already familiar with and actively use.What one social media platform is most commonly used by your core audience?When conducting research for one of my markets, I discovered that most of my younger ...