Content is King, sure, but when it comes to becoming an influencer, collaboration is everything. That means you have to be willing to put yourself out there and to always be on the lookout for networking opportunities.
Join relevant forums and social groups, including popular groups on Facebook that are focused on your niche. Not only will the help you get to know other influencers, but it will also put you in touch with their following, and help you figure out what kind of content to create that will be well received.
Collaborating early on isn’t always easy, especially if you are targeting established influencers who’ve already done the work of building a following and solidifying the foundation of their brand.
Instead, focus on seeking out possible networking opportunities with people who are at the same level as you.
Keep it simple! Collaboration doesn’t have to be a difficult venture. Consider guest blogging on popular websites in your market, provide content to seasoned bloggers who may then offer future networking opportunities.
Later, consider co-creating a digital product, or offer to feature someone on your growing channel.
The size of your audience does matter, especially when it comes to landing networking opportunities with seasoned professionals, but the level of engagement matters just as much.
If you can show an influencer that you have an avid audience and that you’re dedicated to providing value within the market, you’ll increase your chances of being offered joint venture partnerships that can help you take your business to the next level.
And of course, collaborating with influencers only helps boost your brand power. Associations are everything when it comes to online business, so by partnering up with someone who has an existing following you’ll be able to tap into their tribe and further your own brand awareness!
Micro-influencing (a term referring to those with smaller yet engaged audiences) is the first step in building your profile and boosting exposure, so start off small and formulate a plan that helps you align with others in your market where you can help each other grow.