The best way to become an expert is to share your knowledge with your community, right?
Well, one of the easiest ways to do that is by creating webinars and offering free resources and training to your target audience.
Webinars can be used in a variety of ways: from product demonstrations to offering step-by-step visual training, you can easily use webinars to further your outreach, maximize exposure and position yourself as an authority in your market.
First, you’ll want to choose one specific topic for your webinar and then define its primary goal:
Is your webinar going to be used to introduce your brand?
Are you planning to sell a product or service at the end of the webinar?
Are you simply using your webinar to answer a burning question in your market so you can build authority?
Defining your goal upfront will make it easier to create enough content to support a webinar while also helping to guide you through the process.
You want your audience to follow along easily and not be confused by the content so keep it simple and very focused. Don’t try to cover too many points within one webinar.
Here are a few platforms to consider if you are interested in creating webinars:
And here’s an article that will help you create a successful Webinar in 10 easy steps: https://www.convinceandconvert.com/digital-marketing/create-a-webinar/
Highlight the greatest benefit your prospects receive when they join your webinar. Tap into your target market’s hopes, dreams and emotions. Remember, people don’t buy products, they buy solutions.
And if you’re looking to create a webinar without investing in tools, check out this article: https://smartblogger.com/your-first-webinar/
Tip: When creating your lead generation page, you’ll want to use a benefit-driven headline that captures attention.