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GRASPED Effective Storytelling Hacks

I call these storytelling hacks because they’re fast and easy ways to ensure you are hitting the hot buttons and fulfilling your goals by creating an irresistible story that will resonate with your audience.

Tip 1: Listen to your Audience

Once you’ve kicked off your storytelling campaign, you need to start listening. This is when you gauge responses and can keep a pulse on how your audience feels about your story.

Listening to responses helps you tweak your storyline so that it better aligns with what your market is looking for so it’s important that you stay on top of each phase of your storytelling campaign and leave room for adjustments and growth.

Tip 2: Be Memorable
This goes without saying, but there are easy ways to ensure your story is share-worthy. You want to get as many people talking about your story as possible which means you want to research and understand audience triggers and overall motivations. Knowing your audience will make it easier for your stories to stick.

Tip 3: Be Personal
You want your story to connect with the average consumer in your market so it needs to be told at a level they best understand.

Getting personal in your storytelling campaigns will make it easier for you to connect with your market but it will also ensure you’re approachable, come across as genuine and that you are deeply involved.

People want to know that you are offering a high level of engagement and involvement in the products and services they purchase.

It’s all about creating a marketing campaign that improves the experience of your customers.

Tip 4: Be Relatable
I just mentioned the importance of personalizing your campaigns, but you want to take things a step further by ensuring you are reliable. It’s easy to look at our market as groups of people without understanding the kind of audience we’re catering to.

What makes them tick? What are they most interested in? What do they fear? What are their overall goals?

Being relatable shows them that you’ve done the job of researching the market to know what is most important to them, but more importantly, it demonstrates that you’ve worked hard to create a brand that’s tailored to their needs.

I wish you the very best with your storytelling campaigns!

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