Ultimately, a podcast is a fantastic way to grow your audience, solidify your brand, research your market and position yourself as a thought leader in your niche.Focus on creating high-quality content that is not only relevant but is unique in some way. While it’s a smart strategy to base your con-tent’s overall theme on what has already proven to be successful, you never want to copy someone else’s platform. Find your own voice. That is what will separate you from others and help you connect with an audience that will come back for more content again and again.Keep things simple. ...