Ultimately, a podcast is a fantastic way to grow your audience, solidify your brand, research your market and position yourself as a thought leader in your niche.

Focus on creating high-quality content that is not only relevant but is unique in some way. While it’s a smart strategy to base your con-tent’s overall theme on what has already proven to be successful, you never want to copy someone else’s platform. 

Find your own voice.  That is what will separate you from others and help you connect with an audience that will come back for more content again and again.

Keep things simple.  You’ll likely expand eventually, but when just starting out, your time should be spent creating engaging content instead of spreading out too wide or trying too many things at once.  Make sure your podcast has a strong and clear theme that will make sense to your audience.  Don’t try to cover too many topics at once unless that is part of your overall theme.

Instead, choose a handful of current topics that will resonate with your audience and focus on delivering the most engaging content possible.

Don’t procrastinate!  Just choose a topic, decide on your theme, and create your first podcast. And keep in mind that you’ll need to be consistent and reasonable with your goals. Many hosts create podcasts for five to six months before they see a major increase in the number of listeners.

That means you’re likely going to be producing podcasts with little response for a while before you begin to see results.

Promoting a podcast takes time, and growth depends on consistently producing engaging and valuable content.  It’s well worth the effort if you want committed followers.

Keep in mind that over 42 million Americans listen to podcasts every week and the average listener goes through five shows during this time.

These are the people you want as your audience. They’re regularly consuming content and always looking for relevant podcasts.

You’ve got this!

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