A study by Forrester shows that 87% of companies realize a traditional buying experience is no longer enough to satisfy their customers.

Conversational marketing is the response to this demand for a better customer experience.

Not sure what conversational marketing involves?

It’s exactly what it sounds like—an effective way of engaging with your website visitors through dialogue-driven activities.

These conversations are meant to build trust between you and potential customers and establish a connection that provides an enhanced buyer experience.

In other words, conversational marketing is based on one-to-one interactions with your visitors in real time across multiple channels.

This lets you customize your customers’ interactions and improve their overall experiences.

Personalized conversations like these often use chatbots, live chat, and messaging apps, all of which allow you to talk with your customers where, when, and how they prefer, building trust for your brand.

In fact, any sort of two-way conversation can be part of conversational marketing, even via telephone and email.

Direct and instant messaging is the most popular method of communication in today’s world and so it’s natural that it is an integral part of conversational marketing. Everyone likes an instant response to their questions, which is why messaging apps like WhatsApp are so popular.

The key part of conversational marketing is understanding which channels your customers prefer and adjusting your tone of “voice” accordingly. Live chat or a chatbot usually mimic casual conversation, for example, rather than taking a formal tone.

In this special report, we’ll take a close look at the power of conversational marketing and how you can begin to integrate it into your business to maximize conversion rates and profits.

Let’s begin!

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