Omnichannel marketing is a consumer-centric marketing strategy that uses various channels to create an integrated and seamless experience based on real-time data.
It’s a buzzword that gets used interchangeably with multichannel marketing, but there’s a hairline distinction between the two that makes a massive difference.
A multichannel strategy uses various channels to distribute content to consumers.
Channels are mainly focused on sending information out. So, an individual’s interaction on one channel has no impact on their experience with the brand’s other channels.
On the other hand, an omnichannel strategy uses various interconnected channels to move in step with a consumer’s customer journey.
The message to the consumer changes depending on their previous interactions with the brand, regardless of the channels used.
Omnichannel strategies take a while to set up, but consumers that interact with multiple channels tend to be more valuable and more loyal than others.
In this report, we’ll cover the benefits of an omnichannel strategy, examples of well-executed strategies, as well as how to set up your own omnichannel marketing strategy and make the most of it.
Let’s dive in!