April 18

How to Create a Course Your Customers Will Really Love

Whether you’re talking about a text-based course or a video course, customers tend to love these types of products. And you’ll love selling them, since the high perceived value means you can charge more for a course versus other infoproduct formats, such as ebooks.

So, with that in mind, check out these three steps for creating courses your customers will love…

Step 1: Do Your Market Research.

The first thing you need to do is figure out what your audience wants. A good way to do this is to find out what they’re already buying.

Do the following:

  • Visit Udemy.com to see what sort of video courses their customers are buying.
  • Go to Marketplaces like Amazon and ClickBank to see what sort of infoproducts are selling the most.
  • Find Websites in your niche to see what they’re offering.
  • Look for Paid advertisements, such as sponsored ads, to see what they’re promoting.
  • Search for bestsellers, and multiple vendors selling similar topics – these are both signs that a particular topic is “hot” in your niche right now.

Select a topic that looks like it will sell well, and then move to the next step…

Step 2: Decide What to Include.

Next, you need to decide what to include in your course and start creating your outline.

To do this, follow this process…

  • Brainstorm. Think up all the sub-topics, steps, tips, examples, mistakes, etc., you’d like to include in your course.
  • Research. Find out what similar infoproducts already exist. Use only for inspiration though – do NOT copy.

NOTE: While you may choose a topic that others have done before, and you may even look to similar products for inspiration, your goal is to create something fresh.

This means…

  • Sharing novel tips.
  • Sharing unique information such as case studies, personal stories, and personal examples.
  • Sharing information in a new way, such as turning a step-by-step formula into an acronym or formula.

For example, “AIDA”, Attention, Interest, Desire, Action, is an acronym that describes a copywriting formula – you can create your own acronym-based formula around a step-by-step process.

Next step…

Step 3: Develop Your Course.

Once you know what information you want to include, then organize it into a step-by-step format. If you’re delivering the course in parts, then create equal-sized modules. For example, you might create a 12-module course and deliver one lesson or module per week for three months.

Keep these tips in mind…

  • Use a light, conversational tone. This content here is a good example.
  • Add relevant stories to keep people engaged. For example, what problems did you have when you first started with this niche topic? What mistakes did you make?
  • Add value to your course. Offer worksheets, checklists, templates, swipes, planners, and cheat sheets, to help people take action on what they just learned.
  • Proof and polish. If you have errors in your course, people will judge the information as a whole, to be low-quality. If needed, hire someone to proof and fact-check your course.
  • Insert backend offers. Promote related products and services inside your course.

As always, you can outsource this entire task to a freelance writer, or video editor, to produce a polished end result.


You can easily turn a course into a premium offer or even a residual income offer, which is why you’ll want to start creating your own courses![/ihc-hide-content]


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