GRASPED Mobile Marketing Strategies

There are many ways you can implement mobile marketing into your business strategy so that you’re able to broaden your outreach and connect with a larger segment of your market.

Here are a few ways to get started:

QR Codes:
QR Codes are scanned by recipients using their smartphones. Once scanned, users are then directed to a specific website, landing page or offer.  You can feature QR codes on business cards, flyers, in direct mail packages, or even postcards, just to give you a few ideas!  Create your QR codes here:

Location-based marketing:
This is a direct marketing strategy in which specific ads appear based on a user’s current location.

For example, restaurants can take advantage of location-based marketing by having their place of business featured whenever a potential patron is within a couple miles from their business.

In-app Marketing:

With services like AdMob by Google, you can easily promote your website’s app inside of other popular apps to generate more brand awareness, increase clicks and maximize revenue.

Check it out here:

In-game Marketing:
Have you ever played a game and suddenly an advertisement appears that you must watch before you can continue to play?  This is in-game marketing, and it’s one of the most effective ways to get your message in front of potential customers without having to spend a fortune in advertising.  You can take a closer look by visiting in-game advertising agencies including:

SMS Marketing:
This strategy involves capturing a user’s phone number so that you can send them text-based offers. According to Mitek, over 80% of Millennials revealed that their phone is the first thing they check each day, SMS marketing can be a very effective technique at getting attention and maximizing exposure. 

In fact, compared to email campaigns that can sit in a users inbox for days (or worse, caught in a spam filter and never seen), with SMS, you’re able to get your message seen almost immediately after they’ve been delivered.

In addition, with SMS marketing you’re able to interact in a far more effective way by gaining valuable feedback from recipients as well as tracking response rates. 

Here are a few SMS marketing platforms to consider:

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