There are no stones left unturned when it comes to niche marketing, so don’t try to reinvent the wheel, or strategize some way to approach the market that hasn’t been done before.
Instead, you should focus on following existing strategies that have been proven to be successful. Then, add your own special and unique touch to your approach.
For example, if you research the low carb diet niche you’ll find countless workout guides, membership sites and weight-loss challenges. But what if you came into the market with a strong focus on helping people lose weight with low carb-high fat recipes, instead of workouts?
To stand out from the crowd, you want to follow trends while also creating your own! Being able to present the same old topic with a fresh, new perspective is all it takes to garner attention and get people excited about what you have to offer.
One fatal mistake that new influencers often make is trying to be all things to everyone. As the saying goes, a jack of all trades is a master of none, and this is especially true when it comes to building a strong presence in your market.
Instead of covering all topics in your niche, choose 1-2 and focus on just those. Sure, you can occasionally post an off-topic article, but by large, your content and overall engagement should be geared towards very specific topics.
This is how you create a brand where you’re known as an expert.
Again, you want to become the go-to person in your niche and to do that you need to choose a very specific topic and maintain a strong focus on creating content that satisfies a targeted audience. You can branch out later.
Bringing something new to the table is important to stand out from the crowd, and the easiest way to do that is to choose a topic and then create as many different channels around that market while offering something fresh.
For example, if you discover that most YouTubers in your market are creating formal videos that take a serious approach, consider creating a channel that offers candid conversations and off-beat interviews and content.
Tell personal stories, share your experiences and don’t be afraid to open up to your audience. People can relate to that because it shows them that you once dealt with the same issues and struggles that they are now facing, and that you know how to overcome them.
Taking a personal approach also makes you more approachable which will result in more people coming to you for content, advice and leadership. Sharing stories of personal growth will connect you to your core audience.
Put your own spin on common topics! Your own personal stories are uniquely yours, so while you’re covering subject matter that’s been done many times before, you’re still able to create a strong brand with a clear message that will resonate with your audience.
Offering a unique viewpoint while sticking to the topics that are proven to be popular within your niche is the easiest way to build a stand-out brand that captures attention.