The social web has elevated ‘social gaming’ to a whole new level. These days, you can instantly maximize your business exposure just by providing ‘customer rewards’ such as loyalty points, badges or even prizes just for participating in on-site activities or being a part of your community.Here are just a few ways that you can begin to implement gamification into your marketing campaigns:Loyalty ProgramsLoyalty programs have been in existence for years but with the popularity of social web platforms, it’s never been easier to implement. With loyalty programs, the idea is to encourage a “build-up”. Loyalty programs are successful because ...