Before we get into the nitty-gritty of setting up an omnichannel marketing strategy, let’s look at the benefits of going through the trouble to set one up.Omnichannel marketing makes your brand identity cohesive and recognizable.One of the components of a seamless customer experience across channels is a consistent brand identity and tone. Consumers might feel jarred and confused if your brand is bright and happy on one platform, but serious and morose on another.When your core values and the way you interact with your consumers are consistent across channels, your brand is more easily recognized. In turn, positive brand ...