In 2020, a young factory worker from Italy lost his job due to the pandemic. He started making TikTok videos parodying so-called “life hack” videos he’d seen. Today, Khaby Lame is TikTok’s rising star, with around 135 million followers—and he’s earning between $50,000 and $84,000 per sponsored post!On YouTube, little Ryan Kaji started posting toy unboxing videos. In 2020, Ryan, then nine years old, became the highest-earning YouTuber for the third year running, bringing in $29.5 million with a channel boasting over 47.5 billion views. In 2021, Ryan’s record was nearly doubled by Mr. Beast, who pulled in $54 ...