GRASPED Tip #5: Promoting Your Chatbot

What’s the point of creating a Facebook Messenger Chatbot if customers don’t know that it’s available? You should make it a point to promote the new program across several social media platforms.

If you want to build and maintain a successful business, you have to engage current and potential customers. And customers want immediate results. Letting them know via Facebook advertisements, and other forums online, that you have an interactive chatbot is a great way to catch their attention.

Consider taking out a Facebook advertisement where your customers tend to shop. For example, if your business is selling sunglasses then create an ad that will appear on pages related to shopping. People will see it, head on over to your page, and have the option to engage with the chatbot.

Advertising your chatbot is just as important as advertising anything else for your business, as it has the potential to bring in lots of revenue. There are still customers out there who think they have to wait on hold for a representative, when in reality, they can get an answer within a few seconds!

When it comes to creating your chatbot, there are many options out there for you.

A few examples of chatbot tools you can use are:

          1. Streamchat:

          2. Chatfuel:

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