Given the nature of an omnichannel strategy, you should not be trying to go about everything manually.Thankfully, there are lots of tools and softwares available to help you manage all of your marketing activities. Here we’ll cover the basics you need to get started.Digital ChannelsEach channel will have benefits and drawbacks that you’ll have to balance.Don’t forget to refer to your buyer persona, which will help you discern where you’ll have the most success engaging your consumers.WebsiteYour own website is one of the most flexible channels you can own. Depending on your business, a website can be used as ...