GRASPED Tracking Your Metrics

One of the most important steps you’ll ever take as an email marketer is to learn how to understand and leverage the data you collect. 

Doing this will make it easy to create high-converting campaigns that resonate with your core audience and turn subscribers into loyal customers.

Unfortunately, most new email marketers overlook this critical step.  Instead, they send out single broadcasts or campaigns instead of split testing, or at most, they focus only on open rates as the sole indicator as to what is working and what isn’t.

Tracking data and understanding metrics is easier than you might think. In fact, you can collect data several ways, including through third-party integrations and apps, as well as tapping into the power of an API.

You can even use data from e-commerce platforms like Shopify to improve your email marketing campaigns.

Here are a few featured apps and integrations that make it easy to extract and collect valuable data from your website visitors and subscribers:

But, what can you do with this data once you have access to it?

By learning how to track and keep a close pulse on your metrics, you’ll begin to see patterns in subscriber and customer behavior. This will help you build stronger, and more effective campaigns that capture attention.

It also helps you create better, more focused content!

You can also use this information to segment your lists so that you’re able to communicate with subscribers at the level or place they’re currently at.

For example, if you divide your audience into segments on the basis of their experience level, you would then be able to customize your email campaigns so they are introduced to beginner courses, and other products and services geared towards that specific group.

In other words, your metrics help you create targeted, relevant content that is personalized and engaging.

You can also segment your lists by many other types using relevant data points. For example, you might segment your lists based on location, age, or even gender in order to create tailored campaigns.

Don’t overlook the importance of understanding your metrics and leveraging that data to provide your subscribers with a better, more personalized experience.

According to a recent study, over 75% of online customers become very frustrated when they receive content that’s irrelevant to their interests.

Yet by segmenting your lists, you can demonstrate that your brand understands their needs and what they care about most.  This will help you to quickly build brand loyalty and trust with your audience.

Pro Tip: Consider split-testing your squeeze and landing pages as well in order to boost conversion rates.

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