GRASPED What is Mobile Marketing?

Let’s start with a quick definition of exactly what mobile marketing is: 

Quite simply, mobile marketing is the concept of developing marketing campaigns that appeal specifically to mobile device users. 

This could include everything from the structure of your website, and how it allows mobile visitors to interact and connect with your products, but it also could comprise of ad campaigns that are primarily designed to attract mobile shoppers.

The future of mobile marketing is here, and if you’re not working to implement some sort of mobile marketing strategy into your business, you’re missing out on a massive segment of your market. 

According to Marketing Land, nearly 40% of Internet time each day is spent on mobile devices, while more than 70% browse more web pages on tablets rather than smartphones. 

And while a few years ago, most people would connect to social media sites using desktop computers or laptops, these days most users use the available apps, such as the one Facebook, Skype and Twitter.

The same goes for retail-based apps such as, Amazon and Ebay, just to name a few.

In the next chapter, we’ll look at some of the ways people have been successful with mobile marketing campaigns and how you can follow their lead.  

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