12 Tips Every Marketer Ought to Know
12 Essential Tips, Keys, And Strategies for Generating and Optimizing Your Traffic
You’ve got these big plans and big goals for your business.
But before a single goal can materialize, you need to get targeted traffic to your website… and plenty of it.
Question is, how do you do that?
That’s what you’re about to discover, as we cover the 12 essential tips, keys, and strategies for generating and optimizing your traffic.
Lets get started...
1: Plan Your Traffic Strategy
Many marketers make the mistake of jumping right in and trying to do a dozen different traffic methods at once. Instead, what you need to do is this:
- Plan your traffic strategy based on your strengths and the best way to reach your particular audience.
- Select one traffic method with which to start.
- Get that one traffic method up, running and getting results for you.
- Add another traffic method only after you’ve got the first one generating results.
- Rinse and repeat.
2: Attract a Targeted Market Using Social Media
Social media, as the name suggests, is all about being social. To that end, you can’t blast out a lot of ads and expect to get good results. Instead, you need to start up a dialogue with your followers. You need to interact. And you need to offer them good content that inspires them, helps them, and grows their trust in you. Once you do that, then your audience is going to be more often to your offers on social media.
TIP: Don’t try to engage on every popular social media channel. Instead, do your research to find out which ones your audience uses the most, and then pick two or perhaps three social media platforms on which to establish a presence.
Here’s the next traffic tip…
3: Generate Warm Traffic with Guest Blogging
Guest blogging is a wonderful way to drive traffic to your website, because it puts your content in front of a warm, highly targeted audience. Not only that, but guest blogging also helps you establish yourself as an expert in your niche. If your prospects see your name appear on multiple blogs in your niche, then they’re going to see you as a trusted authority.
To that end, how do you find these opportunities? One way is to search Google for your niche keywords, such as “car restoration” or “weight loss” alongside words that indicate a site accepts guest content.
These words include…
- List of blogs that accept guest posts.
- Guest blogging
- Guest author
- Guest articles
- Guest content
- Submit your content.
- Submit guest articles.
- Write for us.
- Article submission guidelines
- Guest author guidelines
For example, you might search for “organic gardening article submission guidelines”, without the quotes.
4: Leverage Other Peoples’ Assets, For Free
Whenever you place paid advertising, you’re generally leveraging someone else’s traffic sources. However, if you do a Joint Venture (JV), with other people in your niche, then you can leverage their assets for FREE. What you do is set up a mutually beneficially partnership that’s designed to get traffic, build your list, build your reputation, generate sales, or some other similar goal.
For example, you can…
- Co-endorse each other on your respective platforms.
- Co-host a webinar together.
- Do a product bundle or giveaway event.
- Interview each other.
- Swap ads on your sites.
- Swap blog content on your sites.
- Share each other’s social media content.
- Promote each other’s products.
- Promote each other’s links on your download pages.
- Co-create a lead magnet and all parties promote it.
And so on – it’s really only limited to your imagination, and it’s a powerful way to generate warm traffic and leads!
5: Grow Your Business with an Affiliate Program
The idea behind this strategy is to get other people in your market promoting your offers in exchange for a commission. You don’t pay these commissions until someone makes a sale and you collect a payment, which makes this a great strategy for those on a shoestring budget.
In order to run a successful affiliate program, you’ll want to follow these three tips…
- Offer generous commissions.
Generally, those selling infoproducts should plan on paying out 50% commissions for most affiliates, and even higher rates for the super affiliates who can generate a lot of traffic.
- Provide copy-and-paste sales materials.
This includes ads, emails, blog posts, banner graphics and similar content.
- Find and recruit super affiliates.
The biggest marketers in your niche aren’t looking for your affiliate program, so you’ll need to find them… build relationships… and recruit them into your program with perks such as higher commission rates and co-endorsements.
Here’s another traffic tip…
6: Build a Blog to Build Your Business
If you don’t create a blog for your website, then you’re missing out on a great traffic opportunity. That’s because a blog not only helps you build relationships with your audience, but it also encourages repeat traffic. What’s more, a blog can help you get new traffic if you employ these two strategies:
- Optimize your content for the search engines. Find out what your market is searching for and include these keywords, in moderation and naturally within your blog posts, meta descriptions, page titles, page URLs and navigation.
- Offer your top-quality, never-before-seen content on your blog. This helps your content go viral, especially if you insert social media badges to make it easy for people to click to share your content.
Here’s the next idea…
7: Use Content Marketing to Drive Traffic
Content marketing means getting your content in all forms in front of as many targeted audience members as possible. This includes blog posts, infographics, memes, emails, social media content, lead magnets, videos, slide shares and similar.
Here are the two keys to content marketing…
- You need to create high-quality content that engages people and gets them sharing your content. Aim to share unique tips, strategies, stories, case studies, observations, and other information people haven’t seen before.
- You need to distribute this content as widely as possible. Depending on the format, you may distribute your content on your blog, on guest blogs, on social media, Facebook, LinkedIn, Twitter, and so on, in free reports, on video-sharing sites, on SlideShare.net and so on. You can even share it offline, such as in a newspaper column.
Here’s the next tip for getting quality traffic…
8: Build Relationships with Your audience
It’s not enough to build a platform, such as a mailing list. Your goal with this list is to build relationships with your audience, which in turn builds trust and boosts your conversions over the long term. That’s why you’ll want to send out high-quality content on at least a weekly basis, to keep your name in front of your audience and to let people get to know, like and trust you.
If you want to get started on the right foot with your mailing list, or if you want to get better results from your existing efforts, then check out the GRASPED Email Marketing set of guides. These guides will teach you exactly how to attract the right audience, encourage them to join your list, and then turn your subscribers into cash.
Learn more at GRASPED Email Marketing
9: Start Small.
It’s easy to spend a lot of time and money on a traffic method, only to realize you need to do something different in order to get better results. That’s why you’ll want to start small, tweak as you go, and then invest more time and money once you’re getting results.
For example, let’s suppose you’re buying ad space on a niche site. On paper, the demographics look good, so you expect to get good results. However, you’ll still want to start with a small ad buy just to test the waters. If you get good results, then you can reinvest your profits and purchase more ads on the site.
10: Look for Scalable Methods.
Another thing you’ll want to take into consideration when designing your traffic strategy is whether the traffic methods are scalable. In other words, can this traffic strategy grow as your business grows? And if not, is there a way to make it scalable?
Let’s take guest blogging as an example. If you write all the blog content yourself, then this method isn’t truly scalable. There’s a limit to how many blog articles you can create in any given week, which means there is a limit to the number of guest-blogging opportunities in which you can participate.
In this case, you can start outsourcing the content creation as well as looking for new opportunities. By outsourcing, the method becomes scalable because you can take advantage of as many opportunities as you please.
11: Utilize Video Marketing.
No matter what sort of content you’re sharing, see if it makes sense to create a video version of the content. Many people prefer videos to text, so offering videos helps you capture a wider slice of your market.
For example, you might do a product comparison article and a product comparison video, and then post both of them on your blog.
12: Flash Your Credentials
People like to do business with those they consider experts in the field. However, no one is going to know that you’re an expert unless you tell them. To that end, be sure to showcase your credentials in your blog content, advertisements, sales letters, emails, social media profiles and other content on your site.
Note: this doesn’t mean you go on and on about yourself. Instead, it’s about telling people why they should listen to you and how you’re the best person to solve their problems.
You can share these types of relevant credentials…
- Higher education
- Work experience
- Getting results for yourself in the niche
- Track record getting results for other people
- Awards and accolades
- Endorsements from other experts
Here’s the next tip…
13: Give Away High-Quality Content
Sometimes those who give away content offer their lowest-quality content since it’s free. In order to attract and impress your audience, you should do the opposite. Namely, be sure any content you give away is among your best content. This is especially true when you’re posting on your own platforms, such as sending an email to your subscribers, distributing a lead magnet, or publishing a blog article.
14: Hone Your Calls to Action
Each advertisement, each sales page or opt-in page, and each piece of content you create should have a goal, and this goal should be supported with a strong call to action. This is where you tell viewers what to do next, along with a good reason why they should take that specific action.
For example, “Click here to register for this free weight loss webinar – and do it now, because the seats are filling up fast!”
15: Use Retargeting Ads
People don’t tend to purchase your product or join your list the first time they see your ads or content. That’s why you’ll want to use retargeting, which shows specific ads to people who’ve visited specific pages of your website.
For example, if someone visited your sales page but didn’t buy, you can use retargeting marketing to offer them a coupon if they return to the page to buy.
There are several sites that offer retargeting. One good place to start is Facebook, which will show your ads to people who’ve visited your site or taken some other specific action, such as interacted with your app.
16: Take Consistent Steps Every Day
Building a good traffic strategy is all about taking small, consistent steps towards your goals every day.
For example, you might…
- Write a blog post.
- Find a guest blogging opportunity.
- Send an email to your list.
- Contact a joint venture partner.
- Upload a new ad to your affiliate center.
- Post on Facebook.
And so on.
Ask yourself: what am I going to do today to grow my traffic and my business? Then take action.
17: Don’t Throw Good Money After Bad
Just because a traffic method, such as an advertisement is generating some results for you doesn’t mean its generating GOOD results. The only way to know for sure if a campaign is effective is to test and track your campaigns, tweak them, and determine how to get maximum results.
For example, you might tweak a headline on an ad that’s generating some results, and suddenly you could double your conversions.
How do you optimize your campaigns and create higher-responding ads? See Grasp Conversion Optimization guide for more information.
Bonus Tip: Do This When You Get Stuck
Sometimes people get stuck with a traffic strategy, and then they give up because they’re not getting the results they expected. Instead of giving up or getting frustrated, outsource to a knowledgeable professional by visiting a site like upwork.com or guru.com.
Before you go all in on a traffic method, it’s a good idea to plan your strategy, start small and use outsourcing to get unstuck. Now your next step is to use these tips alongside the other guides in this package to create and optimize a successful traffic strategy!