There are many ways you can make money as an influencer, starting with paid posts.
This is when a company or brand hires you to create a post about their offers, or request that you review their products or services.
The point of your post is to exposure your client’s brand to new followers, and to help them maximize overall exposure by tapping into your existing audience.
This means that you’ll want to closely evaluate the offers you get to create posts for a company.
After all, a post can serve as an endorsement and so you want to be careful who you align your brand with.
You may think that only seasoned influencers with a huge following get hired to create posts and articles that highlight someone’s brand, but that’s far from true.
Lots of companies are always on the lookout for micro-influencers who are starting to get a foothold in the market because quite often they’re more relatable than those who have been doing this for some time.
So, don’t count yourself out, even if you’re just getting started. The key is to be able to show a potential client that you are establishing yourself as a leader in your market and that you are consistently growing your audience.
Your growth can’t be stagnant. You need to always be building subscribers, connecting with your audience and adding more fuel to your brand fire.
Brands are looking for persuasive influencers who can help them connect with new customers so you want to be able to demonstrate your ability to do this for them.
An important thing to keep in mind when accepting paid post work is to always be transparent with your audience. Just like in affiliate marketing where it’s important to notify readers that you may be compensate for recommending products or services, when it comes to creating paid posts the same rule applies.
You want to be upfront about your relationship with your client, and let people know that you may be rewarded or compensated for the post.
The last thing you want is to damage your reputation or your brand by not disclosing this information because chances are, your audience will find out later.
If you are hired to create paid posts via social media, one easy way to notify your audience that you are compensated is by adding “Paid partnership with COMPANY NAME” under your social media username, or within the post itself. You can also tag the post with the hashtag #ad or #partnership to further clarify.
You could also end up being a brand ambassador. Companies hire influencers to help them build brand awareness and pay them on a retainer-style basis.
The influencer is then responsible for helping a company tweak and improve their engagement, and promote their social media platforms to expand their outreach.
