Social media influencers and thought leaders are, without a doubt, incredibly valuable partners when it comes to helping you reach new customers.
Influencers are people on social media with a strong following. Their followers rely on them for advice on what products they should and shouldn’t buy. Many of these influencers do this as a full-time job.
Social media influencers tend to be very active on their pages, and reach out to their followers on a regular basis. Usually they use one of the following platforms to communicate:
1. Instagram
2. SnapChat
3. YouTube
4. Twitter
5. Facebook
In order to get these influencers to try your product and share their experience with their followers, consider sending them a free sample of your product.
Sampling is especially popular in the beauty industry, where influencers often record themselves unboxing a product or trying a product they received and then giving an honest review.
According to statistics, 40% of people purchased a product after watching an influencer on social media who endorsed the product. Another statistic shows that 49% of buyers strictly rely on suggestions from influencers.
That’s nearly half of all consumers!
If you haven’t done so already, designate a budget strictly for influencer marketing.
If you have long-term, repeat customers, go out of your way to show your appreciation. People who stick with a company for a long period of time want to feel acknowledged and appreciated.
You should make a habit of reviewing and discussing any negative feedback you receive as well. Look at this as important feedback that will help you improve your products or services.
Don’t focus just on the positive comments and reviews you receive! If you want to take your business to the next level, you need to be diligent in reviewing the 5-star reviews right down to the 1-star reviews so you can improve on weaknesses in your business.
