GRASPED Influencer Marketing and AI Analytics

Strategy, Engagement, and Optimization

This course is structured to engage students actively, prompting them to think critically about the dynamic intersection of AI and influencer marketing. By continuously assessing their understanding and confidence, students are encouraged to take ownership of their learning journey and delve deeper into areas they find particularly intriguing. The realm of AI-driven influencer marketing is ever-evolving, and this course aims to empower learners to stay abreast of and adeptly navigate these changes.

Module 1: Introduction to AI in Influencer Marketing

• Primary Learning Prompt:

  How are AI and machine learning revolutionizing influencer marketing, particularly in selecting and collaborating with brand ambassadors?
• Immediate Knowledge Check: Identify one aspect of influencer marketing that AI analytics can significantly enhance.
• Self-rating Question: On a scale from 1 to 10, how would you rate your current understanding of the role of AI in influencer marketing?

Module 2: The Evolution of Influencer Marketing and AI's Integration

• Primary Learning Prompt:

  Explore the trajectory of influencer marketing. At what point did AI begin to play a significant role, and how has it changed the strategy behind influencer partnerships?
• Immediate Knowledge Check:Describe a milestone development in influencer marketing that was influenced by the adoption of AI analytics.
• Self-rating Question: On a scale from 1 to 10, how confident are you in your understanding of the historical context of AI in influencer marketing?

Module 3: Core AI Technologies Driving Influencer Marketing

• Primary Learning Prompt:

  What are the key AI technologies and algorithms essential in modern influencer marketing strategies?
• Immediate Knowledge Check: Explain how a specific AI technology or algorithm is employed in optimizing influencer marketing campaigns.
• Self-rating Question: How do you rate your understanding of the core AI technologies used in influencer marketing, on a scale from 1 to 10?

Module 4: Practical Implementations of AI in Influencer Marketing

• Primary Learning Prompt:

  Can you think of real-world examples where AI's influence on influencer marketing has been significantly positive for a brand's engagement or reach?
• Immediate Knowledge Check: Provide an example of a brand that has successfully leveraged AI in its influencer marketing strategy and describe the impact it had.
• Self-rating Question: How confident are you in identifying and understanding real-world applications of AI in influencer marketing, on a scale from 1 to 10?

Module 5: Cutting-Edge Developments in AI for Influencer Marketing

• Primary Learning Prompt:

  What are some of the innovative or cutting-edge AI tools and methodologies currently shaping the future of influencer marketing?
• Immediate Knowledge Check: Discuss one recent AI innovation and its potential to transform influencer marketing strategies.
• Self-rating Question: On a scale from 1 to 10, how well do you understand the current innovations and trends in AI for influencer marketing?

Module 6: Debates and Challenges Surrounding AI in Influencer Marketing

• Primary Learning Prompt:

  What are the significant debates, challenges, or controversies associated with the use of AI in influencer marketing?
• Immediate Knowledge Check: Detail a prominent challenge or controversy in AI-driven influencer marketing and propose a potential resolution.
• Self-rating Question: How comfortable are you in discussing the challenges and debates surrounding the use of AI in influencer marketing, on a scale from 1 to 10?

Module 7: Case Study - AI-Driven Influencer Marketing in Action

• Primary Learning Prompt:

  Analyze a case study that highlights the use of AI in an influencer marketing campaign. What were the strategies, tools, and outcomes?
• Immediate Knowledge Check: Summarize the case study, focusing on the problem, the AI solutions used, and the results achieved.
• Self-rating Question: How proficient are you in analyzing case studies and deriving insights regarding AI's application in influencer marketing, on a scale from 1 to 10?

Module 8: Ethical Implications of AI in Influencer Marketing

• Primary Learning Prompt:

  What are the ethical considerations in using AI for influencer marketing, especially concerning transparency, authenticity, and data privacy?
• Immediate Knowledge Check: Discuss an ethical dilemma that companies may face when using AI in influencer marketing and suggest how it can be ethically managed.
• Self-rating Question: How would you rate your awareness and understanding of the ethical considerations in AI-driven influencer marketing, on a scale from 1 to 10?

Module 9: Global Perspectives on AI and Influencer Marketing

• Primary Learning Prompt:

  How does the application and effectiveness of AI in influencer marketing vary across different global markets and cultural landscapes?
• Immediate Knowledge Check: Compare and contrast the use or impact of AI in influencer marketing in two different cultural or geographic contexts.
• Self-rating Question: How confident are you in your understanding of the global nuances and strategies of AI-driven influencer marketing, on a scale from 1 to 10?

Module 10: Reflective Insights and Future Explorations

• Primary Learning Prompt:

  Reflect on the insights you've gained about AI and influencer marketing. What elements are you most confident in, and what areas do you feel motivated to explore further?
• Immediate Knowledge Check: Draft a reflection on your learning journey, highlighting key insights and areas you're eager to explore or deepen your understanding in.
• Self-rating Question: How confident are you in your overall understanding of the interplay between AI and influencer marketing, and what areas do you see as your next focus, on a scale from 1 to 10?