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GRASPED Discover Your Marketing Archetypes Quiz

Welcome to the "GRASPED Discover Your Marketing Archetypes" quiz! This quiz aims to help you uncover the archetypes present in your marketing messaging and branding, and how they resonate with your target audience's collective unconscious. Choose the options that best represents your approach and aligns with your brand. Let's dive in and uncover your marketing archetypes!

Quiz:

1.When crafting your brand story, you focus on:

a) Highlighting your brand's achievements and success stories.
b) Creating a sense of belonging and community.
c) Emphasizing innovation and pushing boundaries.
d) Offering stability and reliability.

2.Your brand's visual identity is characterized by:

a) Bold and dynamic visuals.
b) Nostalgic and comforting aesthetics.
c) Sleek and modern design elements.
d) Vibrant and playful colors.

3.How do you communicate with your audience?

a) By inspiring and motivating them to achieve their dreams.
b) By providing practical tips and guidance.
c) By evoking a sense of mystery and intrigue.
d) By empathizing with their challenges and offering solutions.

4.Your brand's tone of voice can be described as:

a) Authoritative and knowledgeable.
b) Supportive and nurturing.
c) Adventurous and daring.
d) Playful and humorous.

5.Which value proposition resonates most with your brand?

a) Exclusivity and luxury.
b) Authenticity and transparency.
c) Efficiency and time-saving.
d) Creativity and self-expression.

6.Your marketing campaigns often include:

a) Testimonials and social proof.
b) Emotional storytelling.
c) Cutting-edge technology and innovation.
d) Interactive and engaging content.

7.How do you engage with your audience on social media?

a) Sharing educational and informative content.
b) Building a sense of community through discussions.
c) Surprising and delighting them with unexpected content.
d) Showcasing behind-the-scenes moments.

8.Your brand's mission is primarily focused on:

a) Empowering individuals and making a difference.
b) Providing quality and reliable products/services.
c) Inspiring creativity and self-expression.
d) Creating a sense of security and peace of mind.

9.Your target audience is primarily motivated by:

a) Status and recognition.
b) Personal growth and self-improvement.
c) Stability and predictability.
d) Excitement and novelty.

10.How do you differentiate your brand from competitors?

a) By offering exceptional customer service.
b) By providing the latest trends and innovations.
c) By emphasizing traditional values and heritage.
d) By creating a unique and memorable brand experience.

Finished? Go to the next lesson >>> 

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