Staying consistent is key to becoming a successful influencer. People need to know what to expect from you, and will come to rely on you for regular updates.
Creating a content calendar is also the easiest way to stay focused and on track, but it also helps you generate fresh ideas for new topics, while keeping a pulse on what you’ve already created content around.
Regardless how you plan to publish your content, or the format you’re intending to offer, a content calendar is the way to go.
How often you create and publish new content will depend on your niche as well as what your audience is accustomed to. This means, back to research!
Look at how often competitors are posting content as well as what formats they offer. If you plan to create a YouTube channel, you’ll likely want to upload at least one new video each week. If you plan to blog, you’ll initially want to post 5-10 pillar posts and then schedule future posts on a weekly basis.
Use automation to your advantage whenever possible!
When it comes to social media, you can use tools like Tailwind to automate your posts and updates. With WordPress, you can schedule posts to go live on specific dates and times.
The more you integrate automation into your brand building and content publishing schedule, the easier it will be to maintain consistency and to build a following.
When it comes to what kind of content you should be creating for your audience, analyze what people want most and then give that to them.
Here are a few ideas:
Digital Products
These are easy to deliver, free to ship and cost you nothing in inventory or overhead. They also satisfy the need for instant information without having to wait for anything to ship.
Creating informative, unique and well-written eBooks are one of the easiest ways to make money online, but it’s also a great way to get your foot in the door of any niche and begin to build a tribe of your own.
Write a comprehensive guide to tackling a problem in your market, or write a short report that solves one specific problem and give it away to build your following and grow your list.
The key is to focus on solving a specific problem in your digital product, or addressing one key issue that your market is dealing with. If you plan to create videos, try to focus on discussing one point so that each video is branded specifically to solve an issue or address a problem.
Problem solving products will always be easier to sell, but they also help you identify and target your customer base so that when it comes time to create marketing campaigns you know exactly how to reach your audience.
When it comes to creating informative posts for your website or blog that your audience will love, consider creating a swipe file of the top 10 questions from within your chosen market. Then, create a pillar post that answers those questions. This is a great way to optimize your site for relevant keywords as well.
Example:
- How to make money self-publishing on Amazon: Top Questions Answered
- How to lose weight with LCHF: Top Questions Answered
Try to create an editorial calendar for your content so that you know what you plan to write about (or create) in advance.
Ideally, you want to be thinking 3-4 weeks in advance so that you can plan accordingly. That will also ensure that you’re not left scrambling for content ideas.
Just the same, focus on one key topic within your social media campaigns and broadcasts.
The idea is to brand yourself as the best source for information about a specific subject so don’t veer too far off course. You don’t want to confuse your audience or your brand.
