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GRASPED Exploring the Dark Side of Your Brand Quiz

Welcome to the "GRASPED Exploring the Dark Side of Your Brand" Quiz! This quiz aims to uncover how you address the shadow side of your brand and whether you are open to acknowledging and integrating the aspects that may be seen as negative or challenging. Each question has four answer options, choose the option that best reflects your approach and resonates with your brand. Let's dive in and discover how you embrace the shadow side of your brand!

Quiz:

1.How do you handle negative feedback or criticism about your brand?

a) Ignore or dismiss negative feedback
b) Address criticism selectively and downplay any negative aspects
c) Actively listen and engage with negative feedback, seeking opportunities for improvement
d) View negative feedback as a personal attack and respond defensively

2.How do you communicate your brand's weaknesses or limitations?

a) Avoid discussing weaknesses and focus solely on strengths
b) Downplay weaknesses and emphasize other positive aspects
c) Transparently acknowledge weaknesses and communicate plans for improvement
d) Deny or deflect any mention of weaknesses

3.How do you incorporate authenticity in your brand messaging?

a) Present an idealized version of your brand without revealing vulnerabilities
b) Highlight only the positive aspects of your brand, omitting any potential flaws
c) Embrace transparency and share both the strengths and challenges of your brand
d) Create a false persona that hides any imperfections

4.How do you address past mistakes or failures of your brand?

a) Sweep past mistakes under the rug and avoid any mention of them
b) Minimize the impact of past mistakes and focus on recent successes
c) Acknowledge and take responsibility for past mistakes, demonstrating growth and learning
d) Shift blame or make excuses to downplay any responsibility for past failures

5.How do you handle internal discussions about the shadow side of your brand?

a) Avoid discussions about negative aspects and maintain a positive facade
b) Acknowledge some challenges but avoid delving deep into uncomfortable topics
c) Encourage open and honest conversations to address and learn from the shadow side
d) Discourage any discussion or reflection on the shadow side

6.How do you respond to a crisis or negative publicity surrounding your brand?

a) Ignore or downplay the crisis, hoping it will blow over quickly
b) Deflect blame and divert attention from the negative aspects
c) Take immediate action, accept responsibility, and communicate transparently
d) Respond defensively and launch personal attacks on critics

7.How do you incorporate diverse perspectives and dissenting opinions in your decision-making process?

a) Surround yourself with like-minded individuals who reinforce your brand's positive image
b) Consider diverse perspectives to some extent, but prioritize maintaining a positive image
c) Actively seek out diverse viewpoints and value dissenting opinions in shaping your brand
d) Dismiss or disregard dissenting opinions that challenge the brand's positive image

8.How do you approach brand storytelling to include both positive and negative experiences?

a) Focus solely on positive experiences, avoiding any mention of negative aspects
b) Present a carefully curated narrative that downplays negative experiences
c) Embrace a balanced storytelling approach that includes both positive and negative experiences
d) Exaggerate positive experiences to overshadow any negative aspects

9.How do you handle situations where your brand is associated with controversy or ethical concerns?

a) Deny any involvement and distance yourself from the controversy
b) Attempt to shift the narrative and focus on other positive aspects of the brand
c) Address the concerns openly and take concrete actions to rectify the situation
d) Disregard the controversy and continue with business as usual

10.How do you view the shadow side of your brand overall?

a) Completely ignore or deny its existence
b) Acknowledge it superficially but avoid deep exploration or integration
c) Embrace it as an integral part of your brand's identity and actively integrate it
d) View it as a hindrance and actively try to distance yourself from it

Finished? Go to the next lesson >>> 

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