In today's age of virtual social interaction, the line between personal usage and sales is non-existent. There are over two million self-published books released every year, and most of those books are sold predominantly online.
Social media is one of the most popular online activities in the world. Statista estimates that by 2021 there will be 3.1 billion people on social media, which is a lot of potential listeners for your audiobook. Out of those billions of people, though, you want to make sure you're reaching the right ones for your genre of audiobook.
Create an author page on Facebook, Twitter, Instagram, and LinkedIn. Link your author pages in everything! You want to use these pages as a way to connect to your readers. They are also great places to throw up posts about your audiobook. Link the book and send it out into the virtual world.
When you're posting, make sure to do your research ahead of time. Find out what the best tactics are for catching your listener's attention. Hashtags are excellent ways to get your post out there, reaching beyond your existing base of fans.
Hashtags allow anyone to search for keywords that interest them. Using the right hashtags can really open up your audiobook to a new world of listeners.
Don't just use hashtags on Twitter. They can be used on all your social media posts.
Join groups and make connections. There are a multitude of groups on Facebook that allow you to promote your audiobook to their members.
Join the group, but don't just post, join in on the conversations. Interaction will allow your listeners to feel more connected with you.
These groups are also great for running promotions with your audiobook and giving away the coveted promo codes we'll talk about later in this report. Make sure to check out the group first to see if listeners are interacting. Choose quality groups over quantity joined.
When you post about your audiobook on Facebook, take the time to create a snippet of your five-minute retail sample. You can do it in the form of a video, using your cover as the visual aide. Always make sure to link your audiobook to these pages so they can grab a copy with just one click
For all your different social media outlets, you want to create graphics to convey exactly what you're selling. Using online programs like Canva.com are simple ways to create quality graphics. Use your cover and make sure people know the ad is for your audiobook.
Make sure to promote your audiobook separate from your digital or print version, too. There are two main types of readers, the digital and print readers, and the audiobook listeners. Sometimes you'll find those that like to have both, which is great, but don't overload your posts.
And the most important thing to remember when promoting on social media…
Be Authentic!
Let your unique and quirky personality show through and connect with your listeners. They will not only appreciate it, but they will come back for more when you release your next book.