First, you’ll want to make sure that you are transparent about the terms of your referral program and all that it offers. There are a lot of scams out there, so customers are justifiably cautious when it comes to taking part in a referral program.
After all, they are spending their time promoting you and risking their reputation when recommending your products and services.
This means your sign-up page should be very clear and easy to understand, leaving no room for misunderstandings.
Here are a few things to keep in mind:
- Outline the rules and terms of your referral program.
- Highlight the benefits of joining your referral program.
- Provide clear instructions and information on when payment is remitted and how.
- Choose a reward carefully that aligns with your market and what they will be most interested in.
- Simple eligibility criteria. You don’t want to complicate the sign-up process.
You want to keep the details about your referral program as simple as possible. For example, a referrer gets A for every lead and B for the first sale.
