"Building a StoryBrand: Clarify Your Message So Customers Will Listen" by Donald Miller

This book focuses on the power of storytelling and how creating a clear and compelling story can drastically improve your internet marketing.

"Contagious: How to Build Word of Mouth in the Digital Age" by Jonah Berger

Berger's book offers specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share.

"Influence: The Psychology of Persuasion" by Robert B. Cialdini

A foundational book that, while not specific to internet marketing, provides crucial information on the psychology of why people say "yes"—and how to apply these understandings in a marketing context.

"This Is Marketing: You Can't Be Seen Until You Learn to See" by Seth Godin

Seth Godin delves into the core of marketing today, helping readers do work that matters for people who care.

"Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too" by Gary Vaynerchuk

In this book, Vaynerchuk discusses how to use social media platforms to market your brand, based on his own experience and interviews with other entrepreneurs.

"DotCom Secrets: The Underground Playbook for Growing Your Company Online" by Russell Brunson

Brunson provides strategies for improving your online marketing efforts, focusing particularly on funnels—a tool that can help drive online sales.

"SEO 2021: Learn Search Engine Optimization With Smart Internet Marketing Strategies" by Adam Clarke

This book covers the fundamentals and strategies of SEO, an essential component of internet marketing, to help you increase online visibility and traffic.

"The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd" by Allan Dib

This book simplifies the marketing plan process, guiding you through creating your own succinct, effective strategy on a single page.

"Hooked: How to Build Habit-Forming Products" by Nir Eyal

Eyal focuses on the psychology behind what makes users engage with certain products out of habit and how you can design your marketing and products to encourage such behavior.

"Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath & Dan Heath

This book explores why certain ideas thrive while others die, and provides a practical and systematic way to create ideas that are memorable.

"Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World" by Gary Vaynerchuk

Vaynerchuk explains how to tell your brand's story in a way that attracts attention amidst the noise of social media, focusing on the balance between giving value and making your ask.

"Marketing 4.0: Moving from Traditional to Digital" by Philip Kotler, Hermawan Kartajaya, & Iwan Setiawan

From the father of modern marketing, Philip Kotler, this book describes the transition from product-focused marketing to human-centric digital marketing.

"Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less" by Joe Pulizzi

Pulizzi, the founder of the Content Marketing Institute, guides you through the process of developing strategies to attract prospects and customers by creating content and sharing stories they love.

"Invisible Selling Machine" by Ryan Deiss

Deiss, a master of online marketing, breaks down the strategies he uses to automate and improve marketing efforts, turning leads into conversions.

"Youtility: Why Smart Marketing Is about Help Not Hype" by Jay Baer

This book focuses on the benefit of providing genuinely helpful content to customers, creating trust and a lasting business relationship.

"The Art of SEO: Mastering Search Engine Optimization" by Eric Enge, Stephan Spencer, and Jessie Stricchiola

This comprehensive guide to SEO offers detailed advice on how to execute a successful SEO strategy, helping your website rank higher in search results.

"The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly" by David Meerman Scott

An updated guide on leveraging various forms of modern media for successful public relations and marketing strategies.

"Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant" by W. Chan Kim & Renée Mauborgne

While not solely about internet marketing, this book is crucial for understanding how to differentiate your brand and create your own market space.

"Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers" by Russell Brunson

This book offers strategies to increase website traffic, providing a steady flow of visitors who are genuinely interested in your products or services.

"Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" by Ryan Holiday

Holiday discusses "growth hacking," a new strategy of product development and marketing that has been adopted by startups and established companies alike to increase their customer base rapidly.

"They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer" by Marcus Sheridan

This book revolves around a straightforward content marketing strategy — focus on answering the questions your customers are asking.

"Pre-Suasion: A Revolutionary Way to Influence and Persuade" by Robert Cialdini

Cialdini explains how to prime your audience to want to say yes even before they receive your proposal, highlighting the importance of what he calls the “privileged moments for change.”

"Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content" by Ann Handley

Handley provides practical tips for all types of content writing necessary for a robust online presence, emphasizing quality and engagement.

"The Content Trap: A Strategist’s Guide to Digital Change" by Bharat Anand

This book discusses how businesses can thrive by understanding that content is part of a larger system and not the end goal itself.

"Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter To You" by John Hall

Hall provides insights into the process of building influence, increasing reputation, and leveraging the power of the digital world to reach the people who matter most to you and your business.