Marcus was the best baker of French macarons in Bordeaux, France.
Yes, he used to make macarons that would melt gradually inside your mouth as you enjoyed its crust to the fullest.
Marcus could make them with chocolate mousse or pastry cream, or for parties or galas.
Everyone loved eating his French macarons.
And as Marcus became famous in his neighborhood, he was invited to conduct a workshop for a local baking school.
After completing the workshop, Marcus felt so good that he thought that teaching was his calling, his passion.
Teaching about baking gave him real joy and he decided to create an online course business where he would teach people to make the best French macarons.
The first few months were great as he had two online courses to teach at the local baking school.
However, after a few months, his business went dry.
It felt great teaching the students about what he genuinely loved, but what he didn’t know was there was more to his online courses than just teaching.
As a solopreneur, Marcus was responsible for Marketing, Accounting, Sales, Administration of the business and ten other functions.
He knew he was amazing at the teaching part, but he kinda sucked at finding people who would want to buy from him.
And then he thought to himself: ‘So many resources are available on the web on digital marketing, I will just spend some time going through them and implement it on my own business.’
So that’s what he did.
And as he went online jumping from one website to the next, he got lost in the sea of information available on digital marketing.
One YouTube video would tell him to set up his own blog, whereas the next article instructed him to send out emails to leads, and a third free guide on digital marketing talked about strengthening your social media channels.
From having zero ideas, he now had a lot of ideas.
He had a lot of ideas about how to put new offers to existing customers and keep them engaged.
He had a lot of ideas on how to bring in new customers for his courses.
And he had A LOOOT of ideas to create insane profits for his business.
he had no idea where to start?
Marcus had a lot of great ideas about what to do,
but no idea how to do it.
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