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Category: Analytics and Data Analysis

Analytics and Data Analysis involves examining data sets to draw conclusions about the information they contain. This category equips you with the tools and techniques to analyze quantitative and qualitative data, enhancing marketing strategies and business decisions.

GRASPED Mastering Marketing Metrics: Analytics to Track and Improve

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by  GRASPED Digital

Late one Friday, as I parsed through the week’s marketing data, I realized something crucial—our decisions were only as good as the metrics we tracked. This revelation wasn’t just about numbers; it was ...

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GRASPED The Role of Analytics in Modern Marketing Strategies

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by  GRASPED Digital

During a routine analysis of quarterly sales data, I stumbled upon a pattern that initially seemed like an anomaly. A deeper dive revealed that it wasn’t an outlier but a telling trend that ...

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GRASPED Data-Driven Marketing: How to Use Analytics for Better Decisions

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by  GRASPED Digital

Late one evening, deep in a spreadsheet labyrinth, I had an epiphany about my marketing strategies. The numbers and trends sprawled before me told stories I hadn’t heard from mere campaign feedback. This ...

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