Introduction Personalized URLs (PURLs) were once hailed as a revolutionary tool in email marketing, promising to enhance user engagement and conversion rates. However, despite their potential, PURLs have not become a standard practice ...
Category: Email Marketing
Email Marketing involves sending emails to prospects and customers. Effective email marketing converts prospects into customers, and turns one-time buyers into loyal fans. This category covers the strategies for building an email list, crafting compelling messages, and analyzing email responses to improve engagement.
In a recent email marketing workshop, we examined various campaigns that had underperformed despite high open rates. The primary insight was clear: our calls-to-action (CTAs) and overall messaging weren’t compelling enough to drive ...
In a recent deep dive into our email campaign analytics, it became evident that using first names in email greetings was just scratching the surface of personalization. To truly engage our audience and ...
In a recent analysis of our email campaign metrics, we discovered a significant increase in emails being accessed from mobile devices. However, feedback indicated that our mobile email experience was not up to ...
During a routine segmentation of our subscriber list, we identified a significant portion of dormant subscribers who had not engaged with our emails for an extended period. Recognizing the potential to rekindle their ...
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