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Category: Email Marketing

Email Marketing involves sending emails to prospects and customers. Effective email marketing converts prospects into customers, and turns one-time buyers into loyal fans. This category covers the strategies for building an email list, crafting compelling messages, and analyzing email responses to improve engagement.

GROMPTED Why Personalized URLs (PURLs) Failed as a Standard in Email Marketing

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by  GRASPED Digital

Introduction Personalized URLs (PURLs) were once hailed as a revolutionary tool in email marketing, promising to enhance user engagement and conversion rates. However, despite their potential, PURLs have not become a standard practice ...

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GRASPED Crafting High-Conversion Promotional Emails: Key Strategies for Success

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by  GRASPED Digital

In a recent email marketing workshop, we examined various campaigns that had underperformed despite high open rates. The primary insight was clear: our calls-to-action (CTAs) and overall messaging weren’t compelling enough to drive ...

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GRASPED Mastering Advanced Email Personalization Techniques

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by  GRASPED Digital

In a recent deep dive into our email campaign analytics, it became evident that using first names in email greetings was just scratching the surface of personalization. To truly engage our audience and ...

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GRASPED Mastering Mobile Optimization for Emails

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by  GRASPED Digital

In a recent analysis of our email campaign metrics, we discovered a significant increase in emails being accessed from mobile devices. However, feedback indicated that our mobile email experience was not up to ...

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GRASPED Re-Engagement Campaigns for Dormant Subscribers: Strategies to Revive Interest

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by  GRASPED Digital

During a routine segmentation of our subscriber list, we identified a significant portion of dormant subscribers who had not engaged with our emails for an extended period. Recognizing the potential to rekindle their ...

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