During a recent review of our email marketing metrics, it became evident that while our subscriber base was growing, the engagement with our newsletters was not as high as expected. This prompted us ...
Category: Email Marketing
Email Marketing involves sending emails to prospects and customers. Effective email marketing converts prospects into customers, and turns one-time buyers into loyal fans. This category covers the strategies for building an email list, crafting compelling messages, and analyzing email responses to improve engagement.
During a deep dive into our email marketing analytics, we noticed a trend: our one-size-fits-all emails were not performing as well as we hoped. This led us to explore segmentation strategies, allowing us ...
During a recent email marketing audit, we noticed a significant drop-off in engagement shortly after subscribers joined our list. This insight drove us to revamp our welcome email strategy. A well-crafted welcome email ...
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