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Category: Influencer Marketing

Influencer Marketing taps into the authority of influential personalities on social media to drive brand message to larger markets. In this category, learn how to identify and collaborate with the right influencers, create authentic sponsorship opportunities, and measure the impact of influencer campaigns.

GRASPED Leveraging the Circular Economy

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by  GRASPED Digital

The circular economy presents several significant opportunities for marketers. By embracing and promoting circular economy principles, marketers can enhance brand reputation, foster customer loyalty, and create new revenue streams. Here are some specific ...

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GRASPED Navigating Legal Considerations in Influencer Partnerships

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by  GRASPED Digital

As our brand increasingly leverages influencer partnerships, understanding the legal intricacies has become paramount. Ensuring compliance with advertising standards and contract nuances helps protect our brand and maintain transparency with our audience. Proper ...

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GRASPED Measuring Influencer Campaign Success: Key Metrics and Tools

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by  GRASPED Digital

As part of our ongoing efforts to optimize our marketing strategies, we recognized the need to rigorously measure the success of our influencer campaigns. Understanding the impact of these campaigns on engagement and ...

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GRASPED Promoting Ethics and Transparency in Influencer Marketing

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by  GRASPED Digital

In our ongoing effort to refine our influencer marketing strategies, we recognized the critical importance of upholding high ethical standards and maintaining transparency. This commitment not only aligns with consumer expectations but also ...

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GRASPED Integrating Influencer Content Across Marketing Channels

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by  GRASPED Digital

As part of our initiative to maximize the impact of influencer partnerships and integrating influencer content, we’ve focused on integrating influencer-generated content (IGC) across various marketing channels. This approach not only amplifies the ...

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