4: GRASPED Start and Run Your Mailing List

"Source: OpenAI's language model ChatGPT"


Starting and running a mailing list can seem like a daunting task, but with the right tools and strategies, it can be a powerful way to build relationships with your readers and promote your products or services. Here’s a mini checklist of what you need to start and run your mailing list:

1: A Reputable Autoresponder

The first step to starting and running a mailing list is to choose a reputable autoresponder service. There are many options available, such as Aweber.com, GetResponse.com and similar. These services will help you to manage your mailing list, send automated emails, and track your results.

2: A High-Value Lead Magnet

A lead magnet is a valuable piece of content that you offer to your readers in exchange for their email address. This could be a report, tutorial, video, app, membership, tool, or similar. The key is to make sure that your lead magnet is high-value and desirable to your target audience.

3: A Compelling Lead Page

A lead page is a page on your website where you can persuade prospects to join your list. This page should be clear, concise, and compelling. It should explain the benefits of joining your list, and it should make signing up as easy as possible.

4: An Initial Autoresponder Series

An autoresponder series is a series of automated emails that you can send to your subscribers. These emails can be used to build relationships, provide valuable content, and close sales. The key is to make sure that your autoresponder series is well-written and well-structured.

5: Desirable Products to Sell

Once you’ve built your mailing list, you’ll want to have desirable products to sell to your subscribers. These could be your own products, affiliate offers, or drop-shipped products. The key is to make sure that the products you’re offering are relevant to your target audience and that they will provide value to your subscribers.

Case Study: Building a Successful Mailing List for a Small Business

Objective: To increase online presence and reach new audiences through the creation and implementation of a successful mailing list.

Background: A small business specializing in handmade crafts was looking to expand its online presence and reach new audiences. Despite having a website and social media accounts, the business was struggling to attract and retain customers.

Solution: The business decided to start a mailing list as a way to build relationships with its readers and promote its products. The following steps were taken to create and implement the mailing list:

  1. Choosing a reputable autoresponder: The business researched and selected a reputable autoresponder service that offered a variety of features and a user-friendly interface.
  2. Creating a high-value lead magnet: To entice potential subscribers, the business created a lead magnet in the form of a free e-book that provided valuable information and tips on how to create handmade crafts.
  3. Designing a compelling lead page: A lead page was created that clearly communicated the benefits of subscribing to the mailing list and prominently featured the lead magnet.
  4. Creating an initial autoresponder series: An initial series of automated emails was created to welcome new subscribers and introduce them to the business and its products.
  5. Having desirable products to sell: The business ensured that it had a wide range of desirable products to sell, including unique and high-quality handmade crafts.

Results: The implementation of the mailing list was a success. Over the course of six months, the business saw a significant increase in website traffic and a steady growth in its mailing list. The lead magnet was particularly effective in attracting new subscribers, with many people signing up to receive the free e-book. The initial autoresponder series helped to introduce new subscribers to the business and its products and also helped to build trust with the audience. As a result of the increased online presence and reach new audiences, the business saw an increase in sales and revenue.


Starting and running a mailing list can be a powerful way to build relationships with your readers and promote your products or services. By choosing a reputable autoresponder, creating a high-value lead magnet, designing a compelling lead page, creating an initial autoresponder series, and having desirable products to sell, it is possible to build a mailing list that will help grow your online presence and reach new audiences. This case study shows that with the right strategy and execution, a mailing list can be a valuable tool for small businesses looking to expand their online presence and reach new audiences.


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