GRASPED Choosing a Profitable Infoproduct Price

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Choosing the right price for your infoproduct is an important decision that can impact its success. Here are some tips to help you determine a profitable price:

  1. Consider the value of the product: Consider the value that your infoproduct provides, including the amount of time and effort you put into creating it, the amount of expertise you bring to the table, and the value of the bonuses you are including.
  2. Research the competition: Research the prices of similar products on the market to get an idea of what the market will bear.
  3. Consider your target audience: Consider the income and spending habits of your target audience, and choose a price that is within their budget.
  4. Test different prices: Consider testing different prices to see what works best for your product. You can use tools like split testing to determine which price point results in the highest conversion rates.
  5. Consider the cost of delivery and customer support: Consider the cost of delivering the product, including hosting fees and customer support, and factor these into the price.
  6. Offer discounts and promotions: Consider offering discounts and promotions to incentivize customers to purchase your product. For example, you could offer a limited-time discount or a discount for customers who purchase early.
  7. Upsell and cross-sell: Consider offering upsells and cross-sells to increase the value of each sale. For example, you could offer a premium version of the product or an accompanying course that complements the product.

By implementing these tips, you can help ensure that your infoproduct is priced effectively, and that you are able to maximize the value of each sale while still providing great value to your customers.

Additionally, choosing the right price for your infoproduct can also have a significant impact on your overall sales and revenue. A well-priced infoproduct can attract more customers, increase customer loyalty, and drive repeat business. On the other hand, an overpriced product may deter potential customers and result in lower sales.

For example, let’s consider a hypothetical scenario where a digital marketer creates an infoproduct on how to increase website traffic and sells it for $97. After conducting market research and considering the target audience, the marketer decides to test different prices and discovers that a price point of $67 results in the highest conversion rate. By adjusting the price to $67, the marketer is able to attract more customers and increase sales, leading to higher profits and revenue.

In conclusion, choosing the right price for your infoproduct requires careful consideration and research. By following the tips outlined in this case study, you can determine a profitable price that will help you maximize the value of each sale, increase customer loyalty, and drive revenue growth for your business.

Case Study: Setting the Right Price for Your Infoproduct

When it comes to pricing your infoproduct, it’s important to find the sweet spot between profitability and value. Here’s a real-life example of how one marketer approached pricing their infoproduct:

A marketer named Sarah had created a comprehensive e-book on healthy eating and weight loss. She spent several months researching, writing, and editing the e-book, and she was confident that it was of high quality and offered valuable information to her target audience.

Step 1: Consider the value of the product

Sarah knew that the e-book was packed with valuable information and strategies for healthy eating and weight loss. She also offered several bonuses, including a meal planning guide and a workout guide. Based on her research and the effort she put into creating the product, she felt that the value was worth at least $97.

Step 2: Research the competition

Sarah researched the prices of similar products in her niche, and she found that most e-books were priced between $37 and $97. She decided to price her e-book at $67, which was lower than most of the competition but still provided a good value to her target audience.

Step 3: Consider your target audience

Sarah’s target audience was made up of busy professionals who were interested in healthy eating and weight loss, but who didn’t have a lot of extra time to devote to the process. She felt that a price of $67 was within their budget and would provide good value for the information and resources included in the e-book.

Step 4: Test different prices

Sarah decided to test different prices for her e-book, using split testing to determine which price point resulted in the highest conversion rate. She tested three prices: $47, $67, and $97. To her surprise, she found that the $67 price point resulted in the highest conversion rate, with a 40% conversion rate compared to 35% for the $47 price point and 30% for the $97 price point.

Step 5: Consider the cost of delivery and customer support

Sarah considered the cost of delivering the e-book, including hosting fees and customer support, and factored these into the price. She felt that the $67 price point would provide a good balance between profitability and value for her customers.

Step 6: Offer discounts and promotions

Sarah offered a limited-time discount of 20% off the e-book, which was well-received by her target audience. She also offered a discount for customers who purchased early, which incentivized them to make a purchase right away.

Step 7: Upsell and cross-sell

Sarah offered a premium version of the e-book, which included additional resources and support, as an upsell. She also offered a complementary course that complemented the e-book as a cross-sell.

The end result was that Sarah was able to price her infoproduct effectively, and she was able to maximize the value of each sale while still providing great value to her customers. By following these steps, she was able to create a successful and profitable infoproduct that resonated with her target audience and provided real value.


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